Case Study in Marketing Management for IPhone -myassignmenthelp

Question: Discuss about theCase Study in Marketing Management for IPhone. Answer: IPhone is considered to be the most significant products of Apple. However, in the domain of smart phones Samsung is regarded as its toughest competitor. Several Smartphone products specifically the Samsung Galaxy S series released in the year 2010 is held accountable for the considerable reduction in the sale of iPhone 4 during that year (Kohl, 2013). In recent years, Samsung has successfully emerged as one of the largest and immensely commercial and profitable tech organizations catering both Asia and other nations across the world. Drawing similarities with the range of smart phones, Apples iPad is considered to be the leading tablet dominating the US region, but there arises a tough competition than ever. Samsung tablet 7, comprising glossy glass back, quad speakers and S pen, was considered as a handy tablet for the tech savvies(Arthur, 2014). The global mobile application market reports that in spite of iTunes immense popularity in the personal individual libraries, Spotify launched in 2008 conquered a major section of Apple market. Spotify, offered users a complete control over their genre of music with a tie up with popular social network domain that is Facebook (Porter Heppelmann, 2014). Unlike Apple, through Spotify, users were able to access over 8 million tracks online without any charges. The past few decades have witnessed a massive competition between two major operating systems in the technology domain namely apple and android. Android, originating from Google in 2005 that is a Linux based operating system is referred relatively as an open source. It must be noted that, the Android OS has been dominating the market with a range of 87% whereas; the iOS system has been positioned at a distant subsequent to Android at over 10% in 2008 (Wang Shin, 2015). However, recently it has been witnessed that Android has noticeably conquered a major section of the tech market. However, Apple earphones were considered to have an exceptional sound clarity and quality, but the past few decades have been noticing other brands focusing on occupying its leading position. Among few brands, one of the popular brands to have managed to take the position is Sennheiser(Cecere, Corrocher Battaglia, 2015). Sennheiser is referred as the leading headphone brand that is accountable for over 60% of the prominent product sales (Gerpott, Thomas Weichert, 2013). This increasing and demanding purchase is largely because of its high quality HD Pro over ear product that is considered the most purchased headphones on online shopping sites. Samsung being Apples biggest competitor has been launching several retail stores known as Samsung Experience Store across the world. Starting from the thrill and excitement of the Virtual realism with Samsung Galaxy series, the tech savvy consumers can experience everything under one single roof (Kohl, 2013). The effective team performance of Samsung Empowered partners also known as STEP was purposefully designed to motivate the mutual success that had been enhancing in the tech market during that period (Porter Heppelmann, 2014). Samsung experts are believed to motivate and offer productive thoughts, views, and technical expertise along with persuasive marketing strategies through detailed and effective training programmes. Apples biggest and vital competitor, Microsoft is regarded as a significant contributor to the IT domain. The organization is responsible in developing as well as manufacturing computer hardware and software products. In recent times, over 90% of computers both desktops and laptops are incorporated with Microsoft software (Wang Shin, 2015). However, it is unlikely to mention that Microsoft has successfully achieved an immense rate of success in the past decades. Furthermore, several Apple owned Mac desktops function on operating system of Microsoft. Sony had reportedly given a considerable stiff competition in the domain of iPod (Porter Heppelmann, 2014). The Sony NW-A810 a high end model digital player launched in 2007 with its unique features and amazing sound quality led the organization conquer a major section in the music system domain of the tech industry. References Arthur, C. (2014).Digital wars: Apple, Google, Microsoft and the battle for the Internet. Kogan Page Publishers. Cecere, G., Corrocher, N., Battaglia, R. D. (2015). Innovation and competition in the smartphone industry: Is there a dominant design?.Telecommunications Policy,39(3-4), 162-175. Gerpott, T. J., Thomas, S., Weichert, M. (2013). Characteristics and mobile Internet use intensity of consumers with different types of advanced handsets: An exploratory empirical study of iPhone, Android and other web-enabled mobile users in Germany.Telecommunications Policy,37(4-5), 357-371. Kohl, L. (2013).Google Vs. Apple. GRIN Verlag. Porter, M. E., Heppelmann, J. E. (2014). How smart, connected products are transforming competition.Harvard Business Review,92(11), 64-88. Wang, J., Shin, H. (2015). The impact of contracts and competition on upstream innovation in a supply chain.Production and Operations Management,24(1), 134-146.