Mobile Phone and Skype Users Essay

1. Describe the environment in which Skype competes based on the ternion characteristics of high-tech markets (Chapter 1). Skype competes in the net income telephony market, which succeeds voice-over-internetprotocol (VOIP) services to users. This allows users to install the software on their computers and make bellyache through the Internet for clear. Skype makes small charges for per-minute calls to landlines and mobile phones. The three vernacular characteristics of high-tech markets are 1) market irresolution 2) technological uncertainty and 3) competitive volatility.1) grocery uncertainty a) The users are uncertain around the gage and potential vulnerabilities exposed by the Skype system. Users doubt the reliability of the system. It is often non used for making emergency cases or highly important matters like work the ambulance or police. b) There exist antithetic VOIP platforms. There is platform dependency, where only Skype users locoweed make calls to users w ho are victimisation the Skype platform. c) Users prevail in herd behavior and thither is increasing popularity in using cordial platform like MSN messenger, which also provides VOIP service. so there is a shift of users to to a greater extent popular platform.2) Technological uncertainty a) Windows update caused potential glitch in the system. This caused blackouts to users, which caused lost(p) of trust in the Skype system. b) Users doubted the privacy security of the system, which could be intruded by unknown strangers work using Skype. c) Users can easily camouflage themselves and falsify their identities when registering to use the platform. Thus unregulated membership increases the rise of misusing the technology for crimes.3) warring Volatility a) There is an increasing instantly competition from large competitors such as Yahoo, MSN and Google. These players have diverted Skype users as this free voice-communication over the net is integrated into apiece of the soci al platform. As the network becomes larger, approximately of these services might utilize tax model of Skype by adding value-added service to call users by landlines and mobile phones and provide it for free. b) The emerging popularity in the use of Iphone also pith there is a increase of another(prenominal) free calling services provided by Tango and Facetime etc. these platform provide the ability for users to conveniently call using their phone or gadgets like Ipad.